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CG Equipment – Sales Team Q & A
Sean Bruder

How did you first get your start in the heavy equipment industry?

I started out as working on my apprenticeship as a Mechanic at CG Equipment around 2003, close to 16 years ago, and then I received my Heavy Equipment license. After that I became the Branch Manager and now I’m the Sales Manager at CG.

What is the best part of your job?

I like working with people. I like all of the different personalities and the challenges that come along with them because it’s always interesting dealing with different people. But I love the equipment too. I never grew up…the sandbox just got bigger!

What products do you primarily represent?

While I do still sell Doosan, more recently, I’ve started to represent the Fuchs material handlers and Prinoth crawler carriers.

Do you have a favourite piece of equipment that you sell at CG?

I like them all!

What is the most challenging part of your job?

It can be challenging coming up with solutions for customers that make sense to them financially.

How has the heavy equipment industry changed over the years?

The heavy equipment industry seems to be shifting more toward rentals. We’re seeing a trend emerging where customers like to lease or rent rather than own their equipment. In the future, I see a lot more rental equipment becoming available. I think we’ll see more dealerships like ours becoming equipment partners. I see customers renting more equipment, especially as equipment becomes more expensive and technical to fix, they’ll be relying on us to be their equipment suppliers.

When you’re not working, how do you enjoy spending your free time?

I like cycling – road and mountain biking. I also play music – I’m in a band. I also enjoy rock climbing.

What has been a memorable trip you’ve taken?

Austria. Austria was definitely my favourite place to visit. Iceland is a spot I would like to travel to in the future.

Do you have a favourite book?

I love the Dale Carnegie book How to Win Friends and Influence People. I like to open it up and read one chapter at a time.